RESEARCH CONDITIONS IN LOCAL,

REGIONAL, NATIONAL, OR ONLINE MARKETS. GATHER

INFORMATION TO DETERMINE POTENTIAL SALES OF A PRODUCT

OR SERVICE, OR PLAN A MARKETING OR ADVERTISING

CAMPAIGN. MAY GATHER INFORMATION ON COMPETITORS,

PRICES, SALES, AND METHODS OF MARKETING AND

DISTRIBUTION. MAY EMPLOY SEARCH MARKETING TACTICS,

ANALYZE WEB METRICS, AND DEVELOP RECOMMENDATIONS TO

INCREASE SEARCH ENGINE RANKING AND VISIBILITY TO

TARGET MARKETS. SPECIFIC TASKS: (1) PREPARE REPORTS OF

FINDINGS, ILLUSTRATING DATA GRAPHICALLY AND TRANSLATING

COMPLEX FINDINGS INTO WRITTEN TEXT; (2) COLLECT AND

ANALYZE DATA ON CUSTOMER DEMOGRAPHICS, PREFERENCES,

NEEDS, AND BUYING HABITS TO IDENTIFY POTENTIAL MARKETS

AND FACTORS AFFECTING PRODUCT DEMAND; (3) CONDUCT

RESEARCH ON CONSUMER OPINIONS AND MARKETING

STRATEGIES, COLLABORATING WITH MARKETING

PROFESSIONALS, STATISTICIANS, POLLSTERS, AND OTHER

PROFESSIONALS; (4) MEASURE AND ASSESS CUSTOMER AND

EMPLOYEE SATISFACTION; (5) DEVISE AND EVALUATE METHODS

AND PROCEDURES FOR COLLECTING DATA, SUCH AS SURVEYS,

OPINION POLLS, OR QUESTIONNAIRES, OR ARRANGE TO OBTAIN

EXISTING DATA; (6) MEASURE THE EFFECTIVENESS OF

MARKETING, ADVERTISING, AND COMMUNICATIONS PROGRAMS

AND STRATEGIES; (7) SEEK AND PROVIDE INFORMATION TO

HELP COMPANIES DETERMINE THEIR POSITION IN THE

MARKETPLACE; (8) FORECAST AND TRACK MARKETING AND

SALES TRENDS, ANALYZING COLLECTED DATA; (9) GATHER DATA

ON COMPETITORS AND ANALYZE THEIR PRICES, SALES, AND

METHOD OF MARKETING AND DISTRIBUTION; (10) MONITOR

INDUSTRY STATISTICS AND FOLLOW TRENDS IN TRADE

LITERATURE; (11) ATTEND STAFF CONFERENCES TO PROVIDE

MANAGEMENT WITH INFORMATION AND PROPOSALS

CONCERNING THE PROMOTION, DISTRIBUTION, DESIGN, AND

PRICING OF COMPANY PRODUCTS OR SERVICES; (12) DIRECT

TRAINED SURVEY INTERVIEWERS; AND (13) DEVELOP AND

IMPLEMENT PROCEDURES FOR IDENTIFYING ADVERTISING

NEEDS.

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